Are you using Pinterest as a way to boost your consignment shop?
As a resale business, you know how important it is to reach new customers and drive traffic to your store. That is where Pinterest comes in. Pinterest has over 400 million active users and is a powerful tool for driving traffic and sales to your store. Paired with Aravenda’s consignment store software, you can maximize the number of people seeing your product every month!
While possible, it is not advised to manage your consignment inventory and consignor payouts the old-fashioned way. We recommend any consignment software tool, over none! Consignment retail software is a must-have tool for managing your consignment inventory and streamlining your operations. Using Aravena allows you to track your inventory, process sales, and manage customer relationships, all from one platform. But what does this have to do with Pinterest?
Well, by using consignment retail software alongside Pinterest, you can optimize your online presence, reach new audiences, and drive more sales to your consignment store. We are putting together our best ideas on how to use Pinterest for FREE to expand the reach of your business. Your consignment store is begging you to bring it into the 21st century, Pinterest might just be the thing you need.
Create and share compelling visuals
Pinterest is a visual platform, which means that high-quality visuals are key to success. Use your consignment retail software to create beautiful product images and graphics that highlight your inventory in the best light. Then, share them on Pinterest, along with a brief description and a link to your consignment store. This will help you stand out on the platform and attract the attention of potential customers.
You can find great Pinterest templates using Canva Pro, and hundreds of unique creators have created branded templates and guides for purchase on Etsy. When you post on Pinterest, make sure that your content is consistent with your brand and always links back to your online store. Be wary of using product links, as those will expire and bring your customers back to a 404 page.
Optimize your boards and pins for search
Nowadays, all social media is evolving into a search engine, while Google will likely forever be our OG, there are some social players on the field! Pinterest was the first social media platform to be set up as a search engine. Pretty cool right?
That said, it is important to optimize your Pinterest account, posts, and boards for popular search items. Use your consignment retail software to identify the most popular items in your inventory and create boards and pins that are optimized for those keywords. For example, if you have a lot of vintage clothing, create a board called “Vintage Clothing Finds” and include relevant keywords in the descriptions of your pins.
Here’s how we do it:
We are using “blue” as the search term. The bolded words behind the word “blue” are the most frequent searches associated with “blue” AND the popular search terms should be added to your boards and Pins.
Engage with your audience
While Pinterest is less commonly thought of when thinking of social media platforms, it is still a social hub. You know what this means… engagement is key! So put your intern this summer to effective use and get engaged! This is a GREAT skill to teach someone for any industry and is a great escape for them in between customers or tasks. Use your consignment retail software to manage your customer relationships and engage with your audience on Pinterest. Respond to comments and messages, follow other users in your niche, and share content from other users that are relevant to your consignment store. This will help you build a community of loyal followers who are more likely to shop at your consignment store.
Keep in mind that there is a right way and a wrong way to engage- with any social media platform. An uninformed hour of engagement is useless if it is not directed properly.
Join Popular Group Boards
You can always pay for ads, but what might be even more effective is joining relevant Group boards. Group boards are collaborative boards where multiple users can contribute and share their pins related to a specific topic. These boards are typically created by one user and then that user will invite other creators to the board.
When you join a group board on Pinterest, you can contribute your own pins to the board, as well as view and save pins from other contributors. Group boards can have hundreds of thousands of views each month. Unlike other social media platforms, it’s not the followers that count, it’s the views, especially for a business. Think about every view as a new customer in your store. They may not buy something, but now they know you exist. Your consignment shop deserves some eyeballs, and Pinterest is a goldmine!
Because there are more users on a group board, your pins will have a higher likelihood of being repinned and reshared by other users. If your pins are eye-catching and link back to your site, a percentage of viewers will find themselves on your website or blog.