This year, unlike any previous holiday season, resellers are positioned to capture a significant market share because of the global supply chain and shipping issues caused by the COVID Pandemic.
As a small business, there are 3 steps you can take to maximize your sales this holiday season:
1. Make sure your website is up and running with online shopping, and that you are connected to ALL available shopping channels where people are shopping to capture market share. If you are not cross-posting to eBay, Poshmark, Google Shopping, Tradesy, Instagram, Facebook, Pinterest and all the other options you have available, you need to set that up ASAP.
2. Have branded promotional materials ready to insert into shopping bags and shipping bags to allow people to revisit your store online or in person. Useful items like pens, tablets, refrigerator magnets, jar openers, key chains, calendars, glasses cleaners and nail files are all great examples of items that people will hang onto and that will allow your brand to linger a little longer than a receipt might.
3. Consider printing postcards called gift certificates instead of a promotional card with a discount code. $25 off a $75 purchase is an example of a significant savings that someone would hold onto. The actual $, € or £ amount can be more meaningful to a repeat customer than a percentage rate off that isn’t tangible to them at the time they receive it. It’s easy to set this up in Shopify so you can limit the number of times someone uses it and/or it has an expiration date on it to drive them to shop later – perhaps in January and February when things tend to slow down.
Its not too late to get online in time for the holidays if you are not already selling there. Contact us today and set a time to chat with an Aravenda representative about your business’ needs. Our in-house team will convert any existing data you might have in another system free of charge and can create your website for you – with your guidance as to look and feel.*
*Additional design charges may apply depending upon complexity of the design.